Since the market needs to keep pace with the times, let's lead this era; Since building a machine is a protracted marathon, run at a pace that suits you and seize the day. —Epigraph
Zhejiang Zhengbo Intelligent Machinery Co., Ltd. (hereinafter referred to as Zhejiang Zhengbo) was established in 2009, is a modern machine manufacturing enterprise specializing in the manufacture of handbag bag-making machines in China, and is the first drafting unit of the industry standard for sheet-fed bag-making machines, leading the drafting of Zhejiang manufacturing standards "Sheet-fed Handbag Bag Making Machine". It has won many honors such as the key "little giant" of specialization, refinement, special and new innovation, the third prize of provincial scientific and technological progress, and the invisible champion enterprise of Zhejiang Province.
According to the certificate issued by the authority in April 2022, Zhejiang Zhengbo's single-sheet handbag bag making machine products have ranked first in the domestic market share of the whole industry in the past three years, the export delivery value ranks first in the whole industry, and the international market share ranks among the top three.
Throughout the world and abroad, behind a world-class brand, there must be a forward-looking entrepreneur at the helm, and the same is true in the printing and packaging industry. So, how does Zhengbo promote Zhejiang manufacturing to the world, and how to create a world-class single-sheet bag making machine brand belonging to China? Recently, the author interviewed Mr. Fan Minglong, general manager of Zhejiang Zhengbo, to listen to his entrepreneurial story, as well as his views and insights on the development trend of the industry.
01. World quality, made in Zhejiang
Looking at the development process of Zhejiang Zhengbo, "differentiation and high-end" are the key words that cannot be avoided.
As an equipment manufacturing enterprise that wins with technology, Zhejiang Zhengbo has identified the blank spot in the market at the beginning. Since its establishment in 2009, under the leadership of Fan Minglong, Zhejiang Zhengbo has been a leader in the industry in terms of sales volume and turnover.
"From the very beginning of the company's establishment, our team focused on the technical gap in the field of sheet-fed bag making machines, and combined with the market demand at that time, we carried out repeated R&D, testing and market verification before launching our range of fully automatic bag making machines," said Pham Minh Long. ”
It is understood that since the advent of paper bag production machinery, it is mainly a drum bag making machine. Once the single-sheet bag making machine was launched, it relied on its advantages of more complete paper bag output and more suitable for the high-end market demand, and quickly broke out of the encirclement of the drum bag making machine and broke out of a new world belonging to the single-sheet bag making machine.
In addition, Zhengbo people also realized the importance of industry standards, so on the basis of repeated research and exploration, began to compile the ecological information of the single-sheet bag making machine industry in the subdivided field. And in 2012, he successfully applied for the first drafter of the industry standard in the field of sheet-fed bag making machine, which brought great encouragement to Zhengbo people who were in the early stage of entrepreneurship at that time.
As a Zhejiang "product" word mark enterprise, Zhejiang Zhengbo has a clear brand target positioning, and formulates strict factory standards internally; Focusing on international advanced products, taking Japan's old products as the benchmark, through the unremitting efforts and catch-up of the team, we finally surpassed in product quality and maintained a 10% advantage in market pricing.
In an exclusive interview, Fan Minglong also said that the development and growth of enterprises should not only focus on the market in front of them, but also take endogenous development and innovation empowerment as a lasting daily life, and take advantage of all opportunities to practice internal skills. External demand expansion + internal innovation power, this may be the core of Zhejiang Zhengbo to achieve "world quality, made in Zhejiang"!
02. Independent research and development, brand leading
Quality builds the brand, and details produce benefits.
Pham Minh Long: "Technology is at the core of our market competitiveness. "For more than ten years, Zhejiang Zhengbo has been deeply engaged in the field of bag making machine equipment, relying on provincial research institutes and industry-university-research cooperation, insisting on independent innovation, the company continues to bring customers the best benefits of products, especially in the field of single-sheet bag making machine, give full play to the advantages of technology leadership, and continuously improve market share.
According to Fan Minglong, Zhejiang Zhengbo divides the bag-making machine products into five categories according to the different products produced by users, namely: environmental protection bag series, boutique bag series, gift bag series, luxury bag series and roll bag series.
Whether it is a sheet-type automatic environmental protection bag making machine, or the first invention of automatic sticker card, automatic folding mouth (embedded), bottom card and other functions/processes, Zhejiang Zhengbo has been using innovation to lead the attitude of paper bag enterprises to gradually move towards intelligent production mode.
In 2020, Zhejiang Zhengboduo multi-mode multi-functional handbag automatic intelligent production line was also selected as the first (set) product in the key field of manufacturing industry in Zhejiang Province. This machine is the first of its kind in the industry to combine two feeding methods in a single line. By selecting the mode, it can be either single feed or roll feed and then cut, which is compatible with two common raw material forms.
At the same time, the multi-mode multi-functional handbag automatic intelligent production line developed by it also adopts a multi-mode design, which can realize a variety of functions such as embedded folding mouth, eight-character bottom preforming + bottom card, bottom glue, compacting and stacking output, etc., which is equivalent to a production line integrating the functions of multiple stand-alone machines in the past. The production line uses a distributed control system, which can be inspected and controlled in situ at multiple nodes. Through image comparison or photoelectric feedback, in the event of a production failure, the operator can detect the problem in time and deal with it accordingly.
Fan Minglong: "To do business, we must not only bow our heads to pull the car, but also look up at the road, only the success of customers, can we have success." In the future, Zhejiang Zhengbo will continue to look at the world, pay attention to the market vane, integrate new ideas, new technologies, new processes and new resources at home and abroad through high-level exhibitions and industry information collection at home and abroad, and further build a high-standard R&D platform.
Guided by the continuous satisfaction of customer needs, Zhejiang Zhengbo has continued to achieve an average annual performance growth of 15%, and its products are now exported to more than 70 countries and regions, and have been widely recognized and praised by many customers.
In this regard, Fan Minglong said modestly: "Without the ten years of sharpening the sword of Zhengbo people, there would be no Zhengbo today; Without the correct guidance of business policies and the support of customers, there would be no today's 'world brand'. ”
03. Focus on the big exhibition and lay out the world
For the future, Fan Minglong said: The future competition of the industry must be the competition of the industrial chain and the competition of the entire ecology. How to maximize resource efficiency, understand the real thoughts and needs of customers, and generate more synergies is what Zhejiang Zhengbo is currently thinking about. One way to solve the problem is to participate in international exhibitions.
In addition to the drupa exhibition in Germany, Zhejiang Zhengbo is most favored by the two major industry professional exhibitions of CHINA PRINT and PRINT CHINA. Not only will it be exhibited every year, but it will also appear in a prominent position in the PRINT CHINA and CHINA PRINT South and North exhibitions as a "venue landmark" all year round.
At the 2021 CHINA PRINT exhibition, Zhejiang Zhengbo brought a variety of new products of single-sheet and roll-free intelligent high-speed bag-making machine in Hall W2, and the world's first automatic roll-up bag-making machine ZB460RS, as well as single-sheet automatic handbag making machine ZB1200CT -430S and other products were exhibited, and the audience was overwhelming.
For the PRINT CHINA 2023 exhibition to be held in Dongguan next year, Fan Minglong is also very optimistic, in his view, the international exhibition represents the vane of the development of the industry, is an important platform for the display of top international technologies and brands, and is an important opportunity for exchanges and cooperation in the upstream and downstream industry chain.
"CHINA PRINT 2021 has shown the world the resilience and confidence of China's economic development, and has also brought more confidence and hope to the development of the industry. First of all, the world's largest printing and packaging exhibition is drupa, followed by our two major exhibitions in China; Secondly, because the development of China's manufacturing industry also needs the attention of the world, enterprises can let the global printing industry see the Chinese market through the international exhibition at the doorstep, and have a new understanding of Made in China, especially the performance of independent research and development in this field, we all need such a big platform; Thirdly, because of the epidemic for three consecutive years, the offline communication of our entire industry has almost come to a standstill, so if next year's exhibition can be held as scheduled under the proper epidemic prevention and control, it will be a great opportunity for the entire industry. Fan Minglong analyzed.
It is understood that Zhejiang Zhengbo has not only signed up to participate in the PRINT CHINA 2023 exhibition, but also has a scale of more than 400 square meters larger than the previous one, and the exhibition area has exceeded 1,100 square meters.
In the post-epidemic era, most exhibitors in the printing and packaging industry still prefer offline exhibitions, especially for complete machine equipment suppliers, online can only roughly understand the function of the product, while offline can be more intuitive to see the details, which is more conducive to the transaction.
"We will always focus on the R&D and manufacturing of bag making machine products, and are determined to make Zhengbo bag making machine a world-class brand, create value with quality, and achieve the future with innovation!" Next, we will accelerate the global market layout, and next year's exhibition will bring out three latest series of products, all of which focus on intelligent and environmentally friendly products, and are also the original technology presentation of Zhejiang Zhengbo. It mainly serves environmental protection bag making and high-quality bag making. We look forward to your continued attention! At the end of the interview, Pham Minh Long said this spoiler.
In Xiao C's view, the advantage of Zhejiang Zhengbo is that "each product line has the potential to extend to the high-end", which just matches the current development trend of consumer goods. Looking forward to the wonderful performance of Zhejiang Zhengbo at next year's PRINT CHINA 2023 exhibition!